W11STUDIO
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Something about us.

The Designers.

Graduated with a BA Fashion Design Womenswear from the prestigious institution of Central Saint Martins in London, Jenny Chen went on to work alongside designers for the likes of Hussein Chalayan. 
After a few years exploring luxury fashion VM and working for some of the most iconic retailers in the world - such as Lane Crawford and Ralph Lauren - in Shanghai, Jenny decided to go back to design and launch her own brand: W11Studio. 
Inspired by the deep connection she feels with the city of London, but also the various influences she experiences by being exposed to two of the biggest and most cosmopolitan cities in the world, Jenny creates fashion for a woman who is not afraid of living in the city and experiencing every aspect of it. 


Stacey Huang is an award winning jewellery designer.  She developed her techniques while studying Jewellery Design at  Central Saint Martins. With a background in Graphic Design - which certainly plays a role in defining her aesthetic, made of thin lines and incredibly well-placed details - Stacey combines her Chinese heritage with the influences she has drawn through her Western upbringing as a jewellery designer.
Already the winner of the Annoushka graduate Award and shortlisted of Swarovski Award at the same time, nominated by Mullenlowe Nova Awards in 2016, Stacey’s graduate collection - inspired by the British supermarket Tesco and rich in graphic elements - was exhibited entirely by luxury department store Liberty, who’s jewellery hall is renewed in London and internationally. 
Two pieces of the same collection were bought by the Central Saint Martins Museum as parts of its collection. Stacey’s er work was also showcased at the London Design Festival and during Munich Jewellery Week.
Stacey is one of W11Studio’s co-founders and the brand’s official jewellery designer. 




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Based in the heart of London's West End district, W11Studio is a contemporary womenswear rtw and jewellery brand. 

The W11 woman is independent, cool, metropolitan and slightly androgynous, a woman who likes to feel comfortable - therefor confident - in what she wears. She doesn't need a closet full of fancy clothes to dress up: she knows her favourites, her basics, her character and she styles her outfits depending on the occasion, demanding for versatility.


W11Studio is simple yet modern cuts, thoughtful details and a morbid colour pallet, which shall communicate positive feelings to its wearer. W11Studio provides a new set of staples to its woman. The same cosmopolitan creature who's wardrobe is a reflection of her confidence, now experiences comfort at a whole new level, without compromising her elegant, modern attitude toward dressing. The soft contrast between femininity and masculinity is at the core of the brand. 




  • HOME
  • COLLECTIONS
    • Fall 2020
    • Spring 2020
    • Fall 2019
    • Spring 2019
    • Fall 2018
    • Spring 2018
    • Fall 2017
    • Spring 2017
  • ACCESSORIES
    • Accessories Fall 2019
    • Accessories Spring 2019
    • Accessories Fall 2018
    • Accessories Fall 2017
    • Accessories Spring 2017
  • PRESS
  • Stores